Brand & Content Role

Content and Brand Storytelling Executive

Turn destinations, journeys, and service moments into refined editorial content.

About this role

This role creates premium travel content, destination narratives, SEO pages, campaign copy, and brand storytelling that helps Elyndara speak with clarity and distinction.

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Role Overview

What this job involves

The Content and Brand Storytelling Executive creates the written world around Elyndara: destination pages, journal features, campaign copy, partner narratives, guest-facing content, and editorial brand language.

We are looking for a writer who can make travel feel specific rather than generic, premium rather than inflated, and useful without becoming flat. This role combines editorial judgment, search awareness, and brand sensitivity.

Key Skills for This Role

The skills and behaviors that matter most.

  • Editorial writing
  • Brand voice control
  • SEO copy structure
  • Research synthesis
  • Copy editing
  • Narrative judgment

Role Snapshot

Key details at a glance

Job title
Content and Brand Storytelling Executive
Department
Brand & Content
Employment type
Full-time
Location
Colombo, Sri Lanka
Work model
Hybrid
Experience level
Mid-level
Reporting to
Brand Lead
Salary note
Competitive package aligned with writing quality, editorial judgment, and luxury-brand experience.
Date posted

Responsibilities

Key responsibilities and day-to-day focus

  • Write and refine destination pages, journey copy, campaign language, newsletters, partner copy, and editorial articles aligned with the Elyndara voice.
  • Translate travel research, interviews, and partner knowledge into clear, elegant content that supports both brand credibility and search visibility.
  • Collaborate with design, commercial, and operations teams to ensure claims, destination detail, and product descriptions remain accurate.
  • Support SEO and AI-readable content structures using concise summaries, strong headings, FAQs, and structured copy blocks.
  • Maintain a high editorial bar across grammar, tone, fact checking, and narrative consistency.
  • Contribute ideas for brand storytelling themes, destination spotlights, guest-inspired content, and premium content formats.

Required Qualifications

What we need to see

  • At least 3 years of experience in editorial writing, brand content, luxury copywriting, travel content, or hospitality storytelling.
  • Outstanding English writing ability with sharp editing instincts and an ear for tone.
  • Evidence of long-form and short-form writing across digital content formats.
  • Ability to balance brand expression with SEO structure and clarity.
  • Comfort interviewing stakeholders, conducting research, and turning source material into polished copy.

Preferred Qualifications

What would strengthen an application

  • Experience writing for luxury travel, hospitality, lifestyle, or premium consumer brands.
  • Working knowledge of keyword mapping, on-page SEO, structured FAQs, and content performance thinking.
  • Portfolio examples that show destination specificity and editorial restraint.

Who This Role Is Ideal For

Who tends to flourish in this position

This role is ideal for a writer-editor who wants to help shape a premium travel brand and who understands that the strongest luxury copy whispers with confidence instead of shouting for attention.

Success in 90 Days

What strong early performance looks like

  • Absorb the Elyndara voice and demonstrate consistency across live website and campaign copy.
  • Own a stream of editorial and SEO-driven content with minimal rewriting required for tone or structure.
  • Build repeatable methods for turning destination and partner knowledge into strong answer-ready content.
  • Contribute story ideas that sharpen the brand's point of view rather than simply filling a content calendar.

Why Join Elyndara

Why this role is worth pursuing

  • You will help define how a premium travel brand sounds in public, not just produce isolated copy assets.
  • The role offers rare variety across editorial, commercial, and destination storytelling work.
  • You will collaborate closely with teams who can provide rich source material, making the content work genuinely substantive.

Role FAQ

Direct answers to common candidate questions

These answers are designed to help candidates and search assistants understand the role quickly.

Application

If this role sounds like your kind of work, we would be pleased to hear from you.

Send a polished application that highlights relevant experience, service mindset, and why this particular Elyndara role fits your strengths.

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